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A cleaning business is a service business and can therefore buy some new clients for free through referrals. But to build up and maintain a solid customer base advertising is an essential part of the overall marketing effort. This article sets out six tips for advertising a small cleaning company.

1) Realize that getting a website up is only the first step. The hard part is attracting prospects to your site. Look into online methods of advertising and promotion or hire an SEO expert who will make sure that people in your area who are search for a cleaning service will find your company on the first page of their search results.

2) Try out a variety of offline advertising methods from newspaper advertising, radio, direct marketing (flyers) and business directories. Realise that most customers still go to the ‘Yellow Pages’ when they are looking for a cleaner. Make sure that your advertisement is the one that they call first.

3) Always push for discounts or free trial advertising, particularly with newspapers.

4) Make the most of free advertising methods. Post flyers on community notice boards and have a vehicle wrap installed with your cleaning business branding on your vehicle.

5) Always test your advertising methods. Question your customers how they found out about your services. You can then focus on the winning methods and dump the methods that aren’t cost effective. Don’t forget to test over a reasonably long time period to get accurate results (sometimes customers need to see an ad many times before they will respond).

6) Take note of what your competitors are doing. If they have been around for a long time they will undoubtedly have tested many methods and will only be going with the ones that work. Also look out for other unique advertising thoughts that you can borrow from other industries.

If you take an active approach to developing, testing and refining your advertising campaigns then you will be setting yourself up for the best chance of success with your small cleaning business.

For more cleaning business information, reviews and articles visit -

http://www.cleaningforprofit.com

Author: Steven Sutherland

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One of the largest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle.

While you want to get your advertising done for as small as possible you can’t afford to have your advertisements look terrible. If your ad looks like your 5 year ancient place it together or the copy in your ad is terrible, you will not get fantastic results.

With that in mind I have place together 5 ways you can save on your advertising and still get the results you want.

1. Use a freelance graphics designer. The internet has made an international marketplace for freelancers and you can take advantage of that. Services like Guru.com and Elance.com make it affordable for any size business to have professional looking ads. At these sites you can see portfolios and have designers bid on your job.

2. Use targeted Pay-Per-Click advertising. Search engines like Google.com now allow you to highly target your advertising on a geographical basis. At Google.com you can target a country, a state, a city, a zip code, or even an area contained within points YOU specify. This means you can be sure you will not be paying for clicks in London when you are a local business in Springfield, MO.

3. Advertise on local websites. Find out what business in your town have a website then call them up and work out a deal to place a banner ad on their website. If you have no clue how to place together a banner ad, don’t worry. Refer back to the first item in this list. Sites like guru.com and elance.com can help.

4. Advertise on Facebook.com or MySpace.com. This tip is a lot like #2 but with a twist. These site allow you to target your ads geographically AND by the information in the users profiles. This allows you to hyper target your advertising.

5. Invest in LED Signs. LED Signs have one of the lowest costs per view of any form of advertising. There are hundreds, thousands, or tens of thousands of cars driving past your business everyday. For a fraction of a penny per view you can place your sales messages in front of that traffic. LED Signs also allow you to do spur of the moment advertising. You can make an instant sale at slow times and end the sale as soon as business picks back up.

There you go, five tips on how you can save on your advertising and stretch your budget without sacrificing quality or effectiveness. These tips will let you squeeze every last ounce of value out of your advertising budget with out sacrificing quality and results.

For more information on how to use Outdoor LED Signs to maximize your advertising budget, visit my website at http://www.icatchdisplays.com.

Author: Keith Mathis

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• Free Advertising On the Web
• Advertising Tips – How to Create Ads That Make Money
• 5 Tips on Saving Money on Your Advertising & Still Getting Great Results